Netflix would have this logo for 14 years.Īs we've mentioned in many blog posts, current logo trends revolve around simplicity. It is also important to mention that a sans serif font was used. The result certainly played with contrasts which was the desired effect – attracting attention. Added to this was the name of the company in white with black shading. During this redesign, they dropped purple for red and white. You may remember Netflix' second logo which looked similar to the brand image we know today. The evolution of the Netflix branding over the years When did the Netflix logo change? Why is the icon red? This Netflix logo was only used for three years. The logo was purple and black, giving it a rather simple and professional appearance. Founded in 1997, Netflix's first logo had the company name in a serif font with a distinctive film reel as a symbol, which was quite relevant. ![]() Netflix's first logo When was the original Netflix logo created?ĭid you know that Netflix didn't always have a wordmark logo? The first logo of the American company was a combined logo, a logo with the company name and an icon. In addition, according to some sources, nearly 15% of Internet use is dedicated to this distribution giant in some countries such as France or the United States. To date, it is estimated that there are more than 200 million subscribers on Netflix. However, it is important to mention that these original series with characters we love are only a small part of all the content found on this platform, most of which are movies or series from other studios. These series and films, called Netflix originals, included Stranger Things, The Crown, 13 Reasons Why, The Umbrella Academy, Orange is the new black and Peaky Blinders. In the following years, this basic service would become available throughout the world.ĭuring the following decade Netflix started offering their own television creations, several of which were a commercial success. Then, in 2007, the American company allowed the rental of movies on computers on their platform. ![]() At that time, everything was delivered by mail. At that time, Netflix offered DVD rentals by monthly subscription. In the early days, we were a long way from the service we know today. To start, Netflix was founded in 1997 by Reed Hastings and Marc Randolph. A few words about Netflix company and streaming services
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